Schema Markup Generator
Build clean, valid JSON-LD structured data without writing a line of code. Pick a type, fill in the fields, and copy a ready-to-paste script tag — with clear hints for what Google requires and what it merely recommends.
What is schema markup and why use JSON-LD?
Schema markup is structured data that describes your page to search engines using the shared schema.org vocabulary. It doesn’t change what visitors see, but it helps Google understand your content precisely — and can unlock rich results such as star ratings, FAQ accordions, breadcrumbs and event details right in the search listing.
JSON-LD is Google’s recommended format: a single block of code you drop into the page’s <head>, kept separate from your visible HTML. This generator handles the tricky parts for you. Required fields are marked with a red asterisk and recommended ones with a subtle badge; empty fields are automatically stripped from the output so you always get valid, minimal markup. Repeatable items (like multiple FAQ questions or breadcrumb steps) and nested objects (like an address inside a business) are all supported.
Everything runs locally in your browser — nothing you type is uploaded. Generate your code, paste it into the matching page, then validate it with Google’s Rich Results Test before you publish.
Supported schema types
Business & brand
LocalBusiness, Organization and Person — the foundation for local SEO and knowledge-panel eligibility.
Content & navigation
Article, FAQPage, BreadcrumbList, HowTo and Website with sitelinks search box.
Commerce & events
Product, Recipe, Event, JobPosting and Video — the types most likely to earn rich results.
Frequently asked questions
Copy the output and paste it inside the <head> of the page it describes. The tool already wraps it in a script type="application/ld+json" tag, so it’s ready to use as-is.
Required fields are the minimum Google expects for a type, while recommended fields enrich the result and improve your chances of a rich snippet. Empty fields are left out of the final JSON automatically.
No tool can. Valid markup makes your page eligible, but Google decides when to show rich results based on quality, relevance and policy. Always confirm with the Rich Results Test and keep the markup truthful to the page.
No. Everything runs locally in your browser with plain JavaScript. There’s no backend, no API and no network request, so whatever you type never leaves your device.
Want structured data done for you?
Get a free SEO audit
Schema is one of the highest-leverage technical wins available. We’ll map the right markup to every template on your site and show your Manchester business how to qualify for richer, more clickable listings.
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