What is Technical SEO?
Technical SEO refers to optimizing your website's infrastructure to help search engines crawl, understand, and index your content more effectively. While content and links get most of the attention, technical issues can completely undermine your SEO efforts.
Key technical SEO elements include:
- Site Speed & Core Web Vitals - Page load time, interactivity, and visual stability
- Crawlability - Ensuring search engines can access all important pages
- Indexability - Making sure pages can be added to Google's index
- Mobile-Friendliness - Responsive design and mobile usability
- Site Architecture - Logical URL structure and internal linking
- Structured Data - Schema markup for rich results
Google has confirmed that Core Web Vitals are ranking factors. Sites that pass all three vitals (LCP, FID, CLS) have a ranking advantage over competitors with poor technical health.