The 27-point Manchester SEO checklist
A one-hour self-audit for Greater Manchester businesses. Print it, run through your own website in another tab, and see exactly what is leaking your Google traffic to competitors — before you spend a penny on paid ads.
- Six sections: Google Business, on-page, local signals, technical, content, authority.
- Real Manchester context — Didsbury, Ancoats, Salford Quays, Altrincham examples.
- Actionable ticks, not theory. Every item is something you can act on today.
- Built by senior consultants with 12 years in Greater Manchester search.
What's inside
Google Business Profile
NAP consistency, service area, review pace, photos, primary category. The single highest-leverage move for most Manchester SMEs.
On-page basics
Title tags, H1s, first-100-words tests. The reason most sites fail to rank isn't clever — it's boring.
Local signals
LocalBusiness schema, citations, neighbourhood pages, embedded maps. What tells Google you are actually here.
Technical health
Core Web Vitals, mobile usability, HTTPS, sitemap and robots hygiene. Silent killers you can measure in five minutes.
Content & intent
Service pages that match buyer intent, honest FAQs, case studies with real Manchester numbers.
Authority & links
Local press, trade bodies, internal linking and the disavow file. Where the compounding returns actually come from.
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