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The 27-point Manchester SEO checklist

A one-hour self-audit for Greater Manchester businesses. Print it, run through your own website in another tab, and see exactly what is leaking your Google traffic to competitors — before you spend a penny on paid ads.

  • Six sections: Google Business, on-page, local signals, technical, content, authority.
  • Real Manchester context — Didsbury, Ancoats, Salford Quays, Altrincham examples.
  • Actionable ticks, not theory. Every item is something you can act on today.
  • Built by senior consultants with 12 years in Greater Manchester search.
★★★★★ “Ticked off 11 things in an afternoon. Two weeks later our Map Pack impressions were up 40%.” — Sarah, Manchester independent retailer

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What's inside

1

Google Business Profile

NAP consistency, service area, review pace, photos, primary category. The single highest-leverage move for most Manchester SMEs.

2

On-page basics

Title tags, H1s, first-100-words tests. The reason most sites fail to rank isn't clever — it's boring.

3

Local signals

LocalBusiness schema, citations, neighbourhood pages, embedded maps. What tells Google you are actually here.

4

Technical health

Core Web Vitals, mobile usability, HTTPS, sitemap and robots hygiene. Silent killers you can measure in five minutes.

5

Content & intent

Service pages that match buyer intent, honest FAQs, case studies with real Manchester numbers.

6

Authority & links

Local press, trade bodies, internal linking and the disavow file. Where the compounding returns actually come from.

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